Archive for the ‘Internet Marketing’ category

Would you like to be my friend?

March 11th, 2010

We’re about to see how many friends we can make in 14 days!

askcliff is starting to get busy – more people are joining us every day – so we decided to spread our wings and join up with Facebook.

I really don’t know how many of you are members of Facebook – but it might be fun to co-operate and see just how many friends we can make over the next 14 days together!

It certainly won’t do your business any harm because in fact it will help you to expand with each others’ help and that’s really what facebook is all about.

You’ll find me under Cliff Hagen and I’m not the Country Music Singer from the US I’m the big mouth from the UK (Doncaster).

I’m looking forward to this – and I hope you are!

Thanks for all your Comments!

March 2nd, 2010

Although this site has only been fully indexed for 24 days and I still haven’t gotten round to publishing my Posts on other blogs, I’m absolutely delighted with the response to date.

The phone calls from various parts of the world from those of you who know me from the “old days” – 2007 – have been particularly welcome.

The answer is yes by the way, I do fully intend to revive the old Conference Circuit in the UK but unfortunately I’ve had to delay things a little as everything seems to have taken off at once – but it will come!

Thank you, incidentally for the Guest Speaking invites I’ve received from those of you who thought I’d gone to Heaven without sending a postcard.

I’m fit, well and looking forward to seeing everybody again on the other side of the Atlantic.

Max asked me how many articles I’d written over the past 3 years and the truth is – I don’t honestly know!

I’m reliably informed that to date, I’ve exceeded 300 this year alone – you’re right – I really am slowing down!!

Let’s be serious for a minute

I don’t think that enough of you take the joy of writing copy seriously and just don’t have a clue how much money you really can earn by pouring your heart and soul on to your screen.

It’s okay writing great pieces to drive traffic to your website, but what’s stopping those of you who are capable copy writers of putting your admirable skills into harness and earn while doing something you love?

Didn’t Confucius say:”When you do something you love you’ll never work a day of your life?”

Perhaps you would like to write something but are too concerned that others won’t like your stuff or will criticise it .

I used to read some of the stuff I wrote for school to my late Dad because he always told me the truth.

When I finished reading one piece to him that I had to hand in next morning he asked me why I was so worried about my School Teacher’s opinion because:

“What you write always reflects your opinion, your Teacher is like you, one person with one opinion. Just because he doesn’t agree with you doesn’t mean you’re wrong.”

I was 11 then and quickly learned throughout the years that ordinary people like me were discouraged from having an opinion and never given a platform from which to voice it.

BUT nobody can ever stop you writing what you believe about the past, present and future and a surprisingly large number will actually pay money to read this once you learn to see everything that goes on around you as it really is.

Sit down and watch 5 different News Channels, look out for the same story on each and see how differently it’s presented by each Channel then ask yourself:”What are they really saying?”

Don’t ever base a written opinion on what one persons says or does – you just declare yourself naive and unimaginative.

Use your imagination – let it run riot – and start writing – most of the stuff will be crap – but I guarantee you’ll often discover a gem that will make you a lot of money! – Try it!

Practice every day – make your mistakes and prosper.

 

 

 

Are You willing to Pay The Price?

February 21st, 2010

What Price?

Success rarely happens quickly and often has a huge price tag attached.

All of the successful Internet Marketers I know have paid that price and are now enjoying the fruits of their labour.

I often smile when I read some website content assuring you of thousands of pounds or dollars each month in exchange for 2 or 3 hours work each week because even the hugely successful Marketers need to work longer than that!

Many specialist Affiliate websites make it sound so easy often resulting in naive beginners believing this fallacy and quickly becoming disillusioned with Internet marketing.

If you really want to earn these thousands every month, immaterial of what product or service you’re marketing, you need to invest an initial amount of concentrated effort to:

  • Make your own Action Plan to know exactly where you’re going and avoid chasing your own tail every day.
  • You need to learn the basic skills of Internet marketing inside out so you know how to make your Plan of Action work for you.
  • Next comes the initial work necessary to create the personal credibility if you’re new to this fantastic business and once again, instead of chasing your proverbial tail you need to know how.
  • Once your Prospects are certain you’re not just another money grabbing fly by night it becomes a pleasure to form a relationship with most of them.
  • Now and only now are you capable of working smart to make your business grow each week.

Forget what you’ve been told by those who want your money and take what I say as Gospel – I’ve already been ultra successful, retired, missed it so much and decided to come back totally refreshed!

Providing you have a service or product that your market place needs, you’ll succeed.

Of course you can start earning a decent living within a couple of months. With determination and dedication, success, whatever your definition, will follow.

How quickly? Well that depends entirely on the advice you’re following.

Don’t ever be discouraged and give up when you read about the huge amounts of money that other websites are making (allegedly!).

What should Internet Marketing mean to you?

Internet Marketing is my second love!

Imagine you’re happily married, love your Partner to bits and meet someone you find exciting and addictive who is happy to spend hours each day with you and you with them yet never wants to own you.

Sounds like a perfect extra marital relationship, particularly when your Partner knows all about it and approves.

Although you may consider this a ludicrous comparison – it’s exactly how most successful entrepreneurs feel about their chosen business at the time.

Naturally, if you begin to spend more time with your second love, your Partner will rightly object – a major reason for discussing your intentions with your Partner before you start to ensure they understand just how important your business is to you.

Never forget: It’s your business that pays the bills, buys your cars, makes exciting holidays possible and provides the secure future that everyone works for.

I also know a number of successful Marketers whose over dedication to business resulted in the breakdown of a relationship they once held dear.

I’m just very Lucky

I really am lucky because during our years together, my Wife has become accustomed to me spending many days working long hours, often being pre-occupied when we’re together and being away from home sometimes for a couple of weeks at a time during conference season.

Confucius said: When you love what you do, you’ll never work a day of your life.

We’re all human and make mistakes but the biggest and often fatal mistake you should avoid like the plague is ineffective time management.

Internet marketing is the most fantastic business in the world when you know how.

Please don’t ever try to start without first knowing about the essential skills because failure is too high a price to pay!

Generating Web Traffic to your website

February 15th, 2010

There’s no such thing as a magic wand!

There are literally thousands of websites out there with everyone assuring you they have the answers you’ve been searching for.

“20 ways to generate leads to your website.”

“I earned $1,200 in 24 hours with my Secret Lead’s Generator.”

I could fill a book with claims meant only to attract your attention and your money.

Now let me present you with facts

There are absolutely no short cuts to setting up a successful Internet Marketing Business be it part time or full time.

Now read the previous sentence again and believe it!

If your High Street had nothing but shops displaying huge signs saying:

“Our clothing will last forever.”

“Buy our shoes and become a world famous dancer”

“Our specially blended coffee will make you super intelligent and live forever.”

You’d think you were in Never Never Land and immediately stop visiting the High Street.

But still you insist on spending your hard earned money on small pieces of a large jig saw at the Internet Never Never Land.

Haven’t you ever considered that most of these websites would make a great deal more money by selling the complete jig saw?

Could it be that 98% of them don’t have a clue where to start compiling the complete picture?

Many marketing websites exist to attract Desperate Buyers

Their Killer Copy convinces you that they have something you need.

As you read, your heart pounds – although you can’t really afford it – you think this could be the answer to everything – you can’t afford not to.

WRONG – When you first started driving did you get into a formula one racing car? Of course you didn’t – you started with a bog standard family saloon and needed to learn how to start the damned thing before you could move an inch!

The Internet Marketing skill of generating web traffic is no different.

The World is full of Desperate Buyers

This whole subject was raised so often at my Workshops during 2007 that I decided to take some time out to create and develop The Internet Marketing Users Manual the first complete marketing jig saw.

It’s the first ever full disclosure of Internet Marketing Skills.

I wrote the Manual and my best seller 5,000 Clicks in 21 Days without the use of jargon simply to demonstrate that there was no secret formula involved only essential marketing skills used daily by all Professionals.

So how do you generate web traffic?

  • You need to start with a well designed website.
  • Your all important content needs to be optimised, informative, easy to read, waffle free and very well planned.
  • In addition, your basic meta tags need to be in optimised harmony to include your carefully chosen Keywords / Phrases in the Title and Description.
  • Once your website is indexed by the Search Engines, your Product or Service will be accurately aimed at your chosen target market.
  • Now is the time to experiment with your Keywords if you’re not getting traffic or adding another Keyword or Phrase to further accelerate web traffic.
  • Original blog is an ideal way to drive traffic to a website. Avoid commenting on a blog as many desperate people do by commenting with their website address. It doesn’t work and the second time they try it they get banned!
  • Your blog should be original – in other words, it won’t earn you a Pulitzer Price nomination – just let it come straight from your heart and soul.
  • Before long you’ll have the confidence to add comments on several blogs – it’s all about making a start – your first comment.
  • A former Student of mine became an expert Guerilla Marketer by getting up to some ridiculous pranks that drew immediate press and media attention – just make certain you’re displaying your Website address clearly when photographed!

Finally on Guerilla Marketing – in 2006 I was asked to help a young couple that were struggling to sell free range eggs from their small holding – when they agreed to my suggestion I placed an add in their local paper (with some difficulty) that simply read:

“JUST LOOK WHERE MY FRIENDS AND I LAY EVERY MORNING AT SUNRISE” – and added their website address.

They had over 1600 visitors to their website most of whom appreciated the joke. That couple haven’t looked back since.

I will add a couple of Internet marketing Posts twice a week, I promise.

 

I Respect and admire Entrepreneurs

February 13th, 2010

But what is an Entrepreneur – really?

The Internet is the greatest, least expensive and most available form of communication RIGHT NOW that you can make use of to tell the world about your new Product, Service or Hobby.

During my years as a Professional Marketer I’ve had endless discussions with literally hundreds of different groups in 4 countries about effective marketing on and off line.

Each individual in every group considered him or her self to be an entrepreneur.

You must with total self honesty define which category you slot into; successful entrepreneur, a wanna-be or a gonna

Most successful entrepreneurs I know have, in the past been involved in umpteen businesses, have failed, got off the floor and started all over again without bemoaning their “bad luck.” (You make your own luck!)

They had an evangelical belief in themselves and didn’t have a single doubt about their future success.

I empathise, respect and truly admire them!

The family of one Lady I know disowned her because she just wouldn’t stop trying – she even lost her home in the process – until at 58 years young she discovered something the public needed then developed and sold it in the 10’s of thousands.

At 60, she’s almost a cash millionaire and guess what, her greedy family have “forgiven” her because they like the smell of her money!

Of course she needed help to achieve and found it in the form of a brilliant young woman who is fantastic at what she does and because of her confidence and belief in a Lady old enough to be her Mum worked for nothing because they both knew they would make it happen.

Obviously that young woman is now very well off and helping plan the next Product launch – still without a written Contract or Agreement!

Are you an Wanna-Be?

If you have a total self believe in you, because that’s where it starts – even with a fantastic Product or Service – if you don’t believe in you – forget it and get a job.

Additionally, do you know how to tell everyone out there about your Product or Service? – initially they’re not particularly interested in you, the person.

There are 10’s of thousands of websites assuring you that they can bring you success – DON’T LISTEN TO THEM!

The only person who can bring you the success that you can touch is YOU!

Sure, you need to know how, but that’s easy when every sinew in your body is screaming you can. Just choose your knowledge source wisely.

You need to know how

Next you have to consider how much you can afford to spend to find out how, because believe me this information can cost you a small fortune on the Internet when you’re not certain of what’s essential and what isn’t.

I’ve listened to many stories at my Workshops and Boot Camps about the quite large (in some cases) amounts that those attending have previously spent to little avail.

Do you dream of success and have lots of Ideas?

Rather than talk about it I’d like to share a few of my favourite quotations with you:

There is nothing like a dream to create the future. – Victor Hugo

The value of an idea lies in the using of it. – Thomas Edison

To get what you want, you have to feel that you already have it. – Peggy McColl

Ideas shape the course of history. – John Maynard Keynes

You know you are on the road to success if you would do your job, and not be paid for it. – Oprah Winfrey

There’s no scarcity of opportunity to make a living at what you love. There is only a scarcity of resolve to make it happen. – Wayne Dyer

A life spent making mistakes is not only more honorable but more useful than a life spent doing nothing. –George Bernard Shaw

Success is achieved by those who try and keep trying – W.C. Stone

These people express more in a few words than most of us could in several pages!

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